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  • Writer's pictureLaurie Vanhoose

Treaty Oak Strategies: The History Behind the Name

Updated: Oct 25, 2023

The Treaty Oak is a historic live oak tree in Austin, Texas located in Treaty Oak Park, on Baylor Street between 5th and 6th Streets. Estimated to be more than 500 years old the Treaty Oak is the last surviving member of the Council Oaks, a grove of 14 trees that served as a sacred meeting place for several American Indian tribes and the location for the negotiation and signing of numerous treaties. Legends also hold that women of the Tejas tribe would drink a tea made from honey and the acorns of the oaks to ensure the safety of warriors in battle.


The Treaty Oak obtained national status as the most perfect example of a North American tree and was entered into the National Forestry's Hall of Fame in 1927. At one point the Treaty Oak’s branches had a spread of 127 feet. In 1989 the powerful tree was vandalized, and experts predicted the tree would not survive. But the tree did survive and in 1997 produced its first crop of acorns since its' vandalism.


Today the tree is thriving, and we are honored to name our new company after a symbol of strength, fortitude and perseverance. As a completely woman owned business, we know about strength and perseverance and that it takes time to build strong, renowned reputations.

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